# Rosso Ritrovato

> Rosso Ritrovato ("the red, found again") is an unofficial fan concept: a 2027 identity for Scuderia Ferrari imagined by Antonio De Rosa and ADR Studio Lab. It is a homage, not affiliated with, approved or endorsed by Ferrari. Ferrari, Scuderia Ferrari, the Prancing Horse and the shield belong to their owners. All images of the car, the kit and the merchandise are 3D renders or AI-assisted visuals, free interpretations.

## The story
- In 1990, at fifteen, Antonio De Rosa wrote to Maranello with drawings of a double floor for a Formula One car (his "effetto hovercraft").
- In May 1991 Ferrari replied that it could not examine or take into consideration any invention.
- Thirty-five years later, Antonio, now founder of ADR Studio (design and brand consultancy since 1995), used that letter as the pretext for this homage.

## What the concept contains
- Type: Traiettoria, a typeface whose ten digits are drawn from corners and circuits of the Formula One calendar.
- Colour: one red, Rosso Ritrovato.
- Mark: the Vela, a chicane turned into a fin, with the shield.
- Brand guide: a 74-page book.
- Kit: race suit, helmet, gloves and boots, fan kit, launch print.
- Car: the F127, an imagined 2027 Formula One car in the Rosso Ritrovato livery. The number 27 stands for the season and is a placeholder.

## Pages
- [Rosso Ritrovato, the story and the identity](https://rossoritrovato.com/): story, type, colour, mark, brand guide, kit, questions.
- [F127, the concept car](https://rossoritrovato.com/f127): renders, livery details, specification.

## Credits
- Concept, design and direction: Antonio De Rosa, ADR Studio Lab (https://adr.studio, https://antonioderosa.com).